Be So Remarkable They Can’t Look Away

After two plus years working at this thing, wrestling with the beast that is the music industry, I’ve finally figured out the secret to success.

It’s not how many Likes on your Facebook page, or how many Twitter followers you can get. It’s not how much you spend on your website, or your PR campaign, or making a viral music video.

It’s pretty simple: Be better than everyone else.

Yup. That’s all. Just be better. Be a better singer, a better guitar player, be better looking, be sexier, be a better storyteller, be more shocking, be more thoughtful, be more profound, be more evocative, or be more provocative.

Make it impossible for your audience not to feel something.

Be Remarkable and Be Unique

Here’s the caveat: you have to be a lot better – not just as good as, or slightly better – than everyone else. You have to be really amazing at doing at least one thing, whether it’s vocally, instrumentally, lyrically, sartorially, or as a performance artist. I suspect you also have to better at more than just one thing in order to be unique, because there are a lot of good musicians out there.

Seth Godin said: Be Remarkable.  I say: [Tweet “Be so remarkable they can’t look away.”]

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30 Lessons About Living From A Wise Woman

It’s Sunday, and usually Sunday is my day to spend with my mother. I take her swimming at the pool or lake and then back to my house for lunch in my kitchen, a visit with her grandchildren and a few ball-throws with my dog, Lucy. It’s been a tradition for the past three years, since my mom moved out here to Seattle from her home in New Jersey after living alone for 35 years.

Today, I am writing about my mom instead in being with her in person. Yesterday, she passed away peacefully at our local hospice center, ten days after suffering a massive stroke. Within a few days of her stroke, she had lost the ability to talk, open her eyes much, or move her limbs or her body. She had not eaten or drunk anything since being admitted to the hospital. She was diagnosed a little over a year ago with congestive heart failure, and she had a number of other ailments common to 81-year-olds (arthritis, memory loss). With three hospitalizations in 18 months, we had all seen this coming for a while.

Maria at the LakeMy mom had been very clear over the years with me and my sister that she was horrified by the idea of having to live in a nursing home, unable to walk. Certainly the idea of being unable to eat by herself, move much at all, unable to communicate with others, was the stuff of my mother’s nightmares. She was a woman who swam laps in the gym pool four days before her stroke. She had been a long time supporter of the group Compassion and Choices, and was thrilled when our state passed the Death With Dignity act in 2008, just before she moved out here. So her passing relatively quickly was both a sorrow and a relief.

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