TAXI Road Rally 2012 Flashback

For those of you not familiar with TAXI, it’s a 17-year-old company that helps unsigned songwriters and composers submit their music for a variety of opportunities in film, TV, movies, and with labels. This is very helpful for aspiring artists like me who do not have deals with publishing houses or music supervisors. It’s also a great way for music supervisors to license new music cheaply from unknown artists. I’m just too old to be a rock star, frankly, but I’d love to create a revenue stream from my music via TAXI.

Membership in TAXI costs $300 a year (discounted if you bring others to the service), and there are small per-song submission fees as well. The Road Rally is TAXI’s annual member conference. Michael Laskow, who runs TAXI, said that they have about 10,000 members, and that 2700 of them registered for the conference this year. I have heard others say that the Road Rally conference is one of the best things about being a TAXI member, and I tend to agree. Although free to attend (members can bring one free guest, also), it’s certainly not free when you count travel expenses and your time. There are so many music conferences these days, it’s important to budget for them and to ask yourself if they are really worth attending. We spent a about $1100 per person in real money, as well as the time away from our clients and our own music creation. I always come home with some new information and insights from the TAXI Road Rally, though. Sitting in LAX thinking about the last three days I spent at the Rally, I thought I’d share why I feel it was well worth both my time and money.

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StageIt 101: Creating An Intimate Experience

It’s hard to tour – expensive, time consuming, and pretty much out of the question if you have kids or a full time job outside the music industry. But what’s an indie musician to do – you have to get out and promote your music, right?

I liken it to live internet porn for musicians, albeit generally G-rated and a much better value for the audience. Streaming your live music shows over the internet is one of the hottest ways musicians can boost their visibility, grow their fan base, and make a few dollars in the process, all from the relative comfort of their own living rooms. And neither they nor their fans have to pay a babysitter either. I’ve met quite a few musicians now who are putting on regular live performances via a streaming music service. There are several different platforms out there including StageIt, Ustream, LiveStream, Google+ Hangouts On Air, Skype, YouNow, Broadcast for Friends for Facebook, and Second Life Music. What are the relative advantages and disadvantages of each? I couldn’t find any articles that compared all the services, so I decided to try researching them myself and sharing what I’ve learned. In this article I’m going to cover the basics of StageIt.

My partner and I experimented last spring a bit with StageIt. We streamed two of our house concerts using it, and I found it quite fun. You start out by joining as a StageIt audience member, which is free. You can join by using your Facebook page, or by entering a StageIt name, email address and password. One advantage of StageIt is it’s dead simple to join. Once you are signed up as a member, you can sign up as a performer, which is a one-click action. To view a show, you purchase “notes,” a StageIt currency that translates 10 Notes = $1 US. To view a show, you purchase Notes in a minimum of 50 increments ($5 US). Notes are used to pay for tickets and to tip performers during the show (more on that later).

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