I recently participated in a group discussion with Christine Infanger (@norabarnacle) and a few other music industry people about musicians who send automated Direct Messages (DMs) on Twitter when someone follows them.
The result was a light-hearted compilation of all the reasons we all hate it when musicians Direct-Message us. It was posted on the CD Baby DIY Musician Blog, and I thought you might want to read it if you haven’t already. There’s some good advice here!
I cannot restate this enough- Do Not send bot/automated DM's. It's spam, everyone ignores them, & it's annoying. Trust me, musicians.
It began innocently enough; a tweet was sent which read “I cannot restate this enough- Do Not send bot/automated DM’s. It’s spam, everyone ignores them, & it’s annoying. Trust me, musicians.” From there, an onslaught of musicians and others involved in the industry in various capacities got to retweeting, favoriting, and corresponding.
This innocuous tweet touched on a subject which seems to have been gnawing its way to the top of many pet peeve lists as artists are becoming further removed from personal engagement and replacing it with automated direct messages.
What transpired was a fascinating two day conversation amongst a group of people all very active in the music industry and all very knowledgable about social media and the common sense behind using social media to interact. The conversation then necessitated more than 140 characters and moved to email where the group decided to compile a list of what to do, and perhaps more importantly, what not to do when sending direct messages on Twitter. [Read more here…]
In this ten minute episode I share my thoughts on house concerts and mention the site, Concerts In Your Home. I also discuss some basic ideas for getting your first house concert off the ground.
I also mention my latest blog post, 25 Music Marketing Expert Tips For An Indie Release, which has a lot of great information compiled from 25 music marketing experts, including Greg Savage, Ari Herstand, Michael Brandvold, Don Harrison, Cari Cole, Neil Kristianson, Christine Infanger, Aaron Bethune, Corey Koehler, Seth Jackson, Bob Baker, Randi Reed, Chris Knab, Andrew Jones, Praverb, Tommy Darker, Alison Lamb, Madalyn Sklar, Wade Sutton, Billy Griseck, Ryan Lucht, Ariel Hyatt, Debra Russell, Carlos Schwilly, Sophia Lovett, and me! I think you’ll find it very helpful if you are releasing your own CD.
At the end of the podcast, I also have a special message for my podcast listeners. Thanks for listening!
In today’s 35 minute episode I talk with my friend, music business consultant, newly published music marketing author, and just a lovely, genuine, and interesting human being, Aaron Bethune (@PlayItLoudMusic).
In this week’s 12 1/2 minute episode, I talk about a local resource, Songwriters In Seattle, a group that organizes open mics and songwriting workshops for musicians via Meetup, an often overlooked social media resource. I also discuss a Slideshare presentation by Stan Smith (link below) with helpful tips for musicians trying to get their music and their message out in an online world crowded with competitors.
[If you listen all the way to the end, you’ll also hear my simple trick for figuring out what makes you unique. This is a critical element in defining your story and marketing your music.]
Finding your unique story is an important part of your music marketing. The online marketing presentation I reference in this week’s podcast is called 25 Ways To Get Noticed by Stan Smith of Pushing Social. Stan poses some great questions to think about when you are crafting your personal brand as a musician, such as what makes you unique? and what challenges have you overcome?
The three key parts of Stan’s presentation are:
Defining what makes your story unique
Delivering your message in a unique way (content and process)
Being consistently persistent in getting your message out
Listen to the end, and you’ll hear my simple advice for defining what makes your story and your music unique.
In this 17 minute episode, I discuss Lauren Kinney and finding a higher theme in your music marketing, licensing a cover song for your CD when it isn’t part of the Harry Fox Songfile library, and the World Domination Summit 2014.
I am fascinated by the idea of finding a theme for your music marketing that transcends the music itself and brings meaning to your life as a whole. This could be a non-profit cause you feel strongly about, a social, political or environmental issue, or a lifestyle choice such as diet or healthy living. Finding ways to connect your music to something else you feel passionately about is a great way to attract people to your music.
Literature is a passion of Lauren’s, and her new project made for a great unsolicited press piece (the writer found her via Instagram and tracked her down for the interview! How cool is that?) Perhaps one reason this worked is that it might not have been an intentional marketing technique on Lauren’s part – but still, worth thinking about what your larger message is as a musician, your theme as a human being.
I also talk about my experience licensing a cover song from Jimi Hendrix’ estate so I can release it on my upcoming CD, Fire and Other Playthings (due out next month). In order to release a cover song on your CD, you must get a mechanical license from the publisher of the song. Many songs are easily and quickly licensed online via the Songfile tool on the Harry Fox Agency website. The Jimi Hendrix song I want to release on my CD, however, is not available through Harry Fox, I need to get a license directly from the Hendrix estate. The only problem is that their mechanical license application clearly states that it covers only physical CDs, not digital distribution such as download (!) or streaming. So I have to ask them if they will grant those additional licenses, or decide whether to keep the song on the CD or not. [Post-podcast script – I am trying out Limelight to see if they can get me streaming and digital licenses as well as the physical CD licenses.]
The unbounded optimism got to me a little, although Scott Berkun’s (@berkun) talk toward the end tried to focus on the practicalities of entrepreneurship
A lot of cheerleading, not so much on implementation tools – dreams are important, but integrating the dreamer and doer parts of our personalities can often be a challenge for us artists
I’m not sure I will go back next year, but it was worthwhile to go once
A full list of speakers is on the WDS website, but some of my favorite speakers of the weekend were A J Jacobs (@ajjacobs, The Year of Living Biblically), Jadah Sellner (@jadahsellner, 30 Day Green Smoothie Challenge website), Dee Williams (tiny house movement), Scott Berkun (@berkun, The Year Without Pants), and Shannon Galpin (@sgalpin), a last-minute stand-in speaker not listed on the webiste who had a moving and thought-provoking talk about the power of raising women’s voices around gender issues.
In today’s 13 minute podcast, I mention that I will be traveling to Portland, OR this weekend to attend the World Domination Summit 2014, an “unconference” for creative types and internet geeks that was started by Chris Guillebeau, author of a book called The Art of Nonconformity.
For those of you who don’t follow the music press much, Taylor Swift wrote an editorial piece this week in the Wall Street Journal about the future of the music business, and was promptly slapped in the industry press about her naivete. I also read a pretty scathing response from industry insider Loren Weisman on his Facebook page (see below).
Now, I am not here to critique the content of Swift’s piece, but rather the manner in which her opinion piece has been trashed. I think it is part of the undue focus the press has on female artists and their relationships, what they wear, and scandal around them instead of on their music and what they have to say.
Kudos to Taylor Swift and her team (because let’s all acknowledge that she didn’t get where she is by herself) for having something intelligent to say – whether you agree with her assessment of the industry or not. And kudos to all the other female musicians like Amanda Palmer and Sinead O’Connor and Zoe Keating for trying to articulate points about issues that go beyond how much they are wearing or who they are dataing.
In this 30 minute episode I talk about the idea of timing as it relates to the release of music, like a CD or single, and also about the creative journey.
I had a great conversation with Sean Harley “Tucker” this week about creativity and being a musician. If you want to hear more of my thoughts on creator/makers in the industry today, check out his podcast, The Spark and The Art.
While some of us discover early in life what our creative calling might be, I think most of us struggle to find that intersection between what we love to do (our passion), what we are good at doing, and what others want to compensate, or pay us, to do. I know I’m still working on it.
Life is definitely better when you enjoy what you are doing every day!
Have a great 4th of July weekend (even if you’re not in the US).
In this week’s 7 1/2 minute episode, I am podcasting from lovely London, and the subject is streaming music and the future of indie music revenue streams. (The picture is of some Hare Krishnas we encountered on our walk back to the place we are staying at.)
An article this week in Digital Music News entitled Why Apple’s Acquisition of Beats Is Bad for Indie Labels, Artists, and the Industry… argues that the acquisition of Beats Music by Apple is a bad thing for indie artists and labels. The basic argument is that as download revenue declines, streaming revenue will not increase enough to compensate (essentially due to the unbundling of the single from albums), and that labels will continue to keep a large amount of the revenue from streaming from artists anyway, and so this is not a good model for indie musicians.
I disagree. I think the future viable revenue model for an indie musician will look more like that of indie artist Zoe Keating, who revealed where her revenue comes from earlier this year. Zoe makes much more money from selling her music directly from her website ($68k) than from streaming her music ($6k) – but she is OK with that.
In a March article on Hypebot, she is quoted putting her revenue streams into perspective, saying, “…Aren’t I just an example of “The Long Tail” at work?… For a single artist like me commercial streaming will never be more than promo. I accept that. But I will keep talking about it until streaming companies do more to make that promo more useful (i.e data).”
I believe that the Zoe Keating model is the model of the future for indie artists – one where record labels don’t stand between the services that deliver the music to fans and the artist – and more importantly, where they don’t stand between the payments made by those fans and the artist who created the music.
Please leave your comments below, I’d love to hear your thoughts!
In this 12 minute episode I discuss what content marketing is and how musicians can use it to help build their following on social media, bring fans back to their website, and ultimately, encourage people to listen, share and buy their music.
As part of her #TwitterSmarter series, Madalyn Sklar and I held a free online webinar this week that covered content marketing for musicians on Twitter. This (90 minute!) in-depth webinar is full of lots of information, including a Q&A at the end. You can view the webinar replay complete with my audio narration at the link above, or if you just want to see the slides without the benefit of narration, you can view them on my Slideshare. This episode of my Walking The Dog podcast gives you a taste of the webinar.
Inbound marketing, or content marketing, is a marketing technique many businesses are finding very successful and cost-effective (besides email and paid advertising on Google or Facebook.) Content marketing, when done well, attracts fans, influencers, and customers who don’t already know about or follow you. Sharing content that expresses your passions or outside interests (in addition to sharing your music-related content) is a great way to attract attention and pull people in.
In the podcast, I discuss two different ways to use hashtags as part of a content marketing strategy:
As indie artists, we probably don’t care much who wins the streaming music wars – Pandora, Spotify, Apple, YouTube (Google), or Amazon. We should care, however, that the flow of revenue to artists from streaming music consumers becomes more transparent and equitable.
Apple revolutionized music consumption and propelled the consumption of digital music into the 20th century with iTunes. Perhaps their acquisition of Beats will help drag the music industry into the 21st century and make payments more transparent. A humble indie artist can only hope!
The majority of the podcast is a discussion of the issue of whether indie artists should release singles or a bundle of songs (an EP, LP, or album.) I am in the process of releasing what I call an EP later this summer, so this issue is personally relevant to me as an artist.