Subject: Re: Happy Holidays and Thank YOU!!!
Date: Thu, 20 Dec 2012 08:36:06 -0800
Happy Holidays to you, too. Thank you for doing such a great job with my son. Despite his challenges with attention, I think he is doing really well in your classroom. I am so grateful for your efforts to see who he is, as I know you do for every one of your students.
I also just wanted to say that I know the Connecticut shooting has been especially difficult for those of us who both have young children and know the sacrifices teaching requires. Many of my friends who are new to teaching were quite shaken by it.
I have experienced first hand, in my student teaching, how much teachers come to care for all the kids in their classroom. It’s not like we plan it – it just happens because we are human, we are empathetic. Teachers are in the profession because of who they are – good people who like children and choose to make a positive difference in the world.
This is a book review of Dave Kerpen’s second book, Likeable Business: Why today’s consumers demand more and how leaders can deliver. Kerpen is the co-founder and CEO of Likable, a social media and word-of-mouth marketing firm in New York. He has also been named the most social CEO of the Inc. 500. I read Dave’s first book, Likable Social Media, and was so enchanted with it that when I heard that he had written a second book, to be released fall of 2012, I ordered it right away. Since the thesis and case studies in Kerpen’s first book seemed directly applicable to businesses of every size and kind, it seemed natural that his consulting experience with companies and social media would easily translate into a more generalized business strategy book.
The gist of Likable Business is that the same key principles of effective business use of social media – to listen, be responsive, and tell stories – apply beyond social media, to business in general. The book is written for marketers and executives at small, medium and large companies who wish to “reorganize not only the way they do business around their customers, but the way they empower their people to become likable leaders.” (6) As Kerpen states up front, this is not a research-based or analytical book – “for data junkies, something will be missing” (6) – nor is it a list or manual for the latest tools to optimize the online presence of a business. You could, however, call it a manual of business etiquette for modern companies of every size, from one-person consulting shops to large multi-national corporations.
Something great happened to me last week. It was the kind of thing that made me realize (yet again) why I like making music so much more than doing corporate marketing for a large company (my prior life). I got this email in my inbox:
Sent: Tue 11/27/12 4:21 PM
Subject: Shades of Red [that’s my old band]
Hello. A few months ago, someone who had attended the Folk Alliance Festival in Memphis gave me your Shades of Red CD. I connected with your music immediately. The lyrics, the melodies, the rhythm, your voice. It moves my soul, for some reason. I would like to sing Bowl of Seconds and Dream 99 if I can replicate the sound at all with just my guitar and voice. I do sometimes play at coffee houses and other small events. Would you give me permission to sing those songs? Also, I was in an the Nashville airport a few weeks ago and saw a sign for an art exhibit called “Encalmo in Shades of Red.” I took a photo which you might like to see, but I can’t attach it here.
Thanks for making some great music.
[signed TB – the sender asked me not to use her name in this post]
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