Archive for April 2012 | Monthly archive page
I have never met people in bars or laundromats or hiking clubs. All my relationships since college have heavily involved online communication. You know, the first batch of communication is purely professional, and then at some point it moves to the personal… and the line is irrevocably crossed. Of course, all of my online relationships continued on fairly quickly to become in-person relationships, some of which resulted in marriage, cohabitation and kids. Sometimes I wonder if I didn’t self-select for people who were more comfortable with online communication than in-person interaction. Or, it could be me who is more comfortable with online communication, which would explain a lot.
Until fairly recently, my online communication tool of choice was email, because I’m from that generation, and because it is private. More recently it’s been texting. Social media has upped the complexities of online engagement for me. It’s seductive and addictive: richly multi-media and immediate, global and yet anonymous. I think there are some very real pitfalls with social media, however, that are not as pronounced with other forms of online communication. Unlike email or texting, social media allows stalking and lurking – and that seems inherently fraught with the dangers of a sustained, one-sided infatuation. It’s less accountable, and thus more prone to the (less than attractive) pitfalls of Jungian projection. (I hope you didn’t click on that link and get lost. This really isn’t a psychology post. Well, it is, but only sort of.) On to the real meat of the issue.
This is the second half of my hour-long interview with Brian Thompson (theDIYDaily.com), a Vancouver-based music industry entrepreneur, record label owner, artist manager, marketing consultant, digital strategist, brand architect, web designer, blogger, podcaster and industry speaker. Formerly the corporate head of buying and marketing for a large Canadian music retail chain, Brian faced a crossroads when his long-time employer went bankrupt. Using social media, Brian has since re-created himself over the past three years to become a well-respected voice on the convergence of independent artist development, music marketing, social media and technology.
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What is branding? Is it a tagline, a visual icon, a jingle? Or does it stand for something more? What is personal branding? How are our deepest and most personal values – what we stand for – reflected in what we do online and how we present ourselves in a business context?
I just attended the first in a series of workshops facilitated by Michael B. Maine (whom I met through Twitter). Michael is a specialist in socially responsible marketing and social entrepreneurship, and is both staff and student at the Bainbridge Graduate Institute (BGI), a pioneer in the sustainable MBA degree.
There are so many good things to say about this workshop. The majority of the attendees were members of Michael’s cohort or instructors at BGI, and I have to say: Wow, I have never seen a group of MBA students more excited about being in MBA school. (I am not affiliated with BGI in any way, this is just my personal observation from one evening). I was nowhere near that excited about getting my MBA!
As a student of social media, I am interested in the role that content plays in the development of a personal brand. To get some firsthand insight into the processes and dynamics that are involved, I interviewed a social media marketing influencer I met through Twitter, Brian Thompson (of theDIYDaily.com).
Brian is a Vancouver-based music industry entrepreneur, record label owner, artist manager, marketing consultant, digital strategist, brand architect, web designer, blogger, podcaster and industry speaker. Brian’s been in the music biz for twenty years. Formerly the corporate head of buying and marketing for a large Canadian music retail chain, Brian faced a crossroads when his long-time employer went bankrupt. Using social media, Brian has since re-created himself over the past three years to become a well-respected voice on the convergence of independent artist development, music marketing, social media and technology.
I am intrigued by the impact in real time of social media, specifically Twitter, on live events. I find it fascinating that people use Twitter to participate in events, even when they are not present, by offering information or opinion. The 140 character limitation of a tweet gives an immediacy and urgency to audience participation, even when the audience is a global and virtual one. Sometimes the information sent by observers is insider information available only to them, and this gives Twitter an advantage over other news forms that rely on the infrastructure of traditional journalism. At other times, it is simply the urgency of mobilizing people around a short term goal that makes Twitter seem so transformative. In many cases, however, Twitter is simply a tool to spread time-sensitive information, such as celebrity gossip, to large numbers of people in a short period of time. Much like the introduction of cable news and the 24 hour news cycle during the Gulf War, Twitter is revolutionizing societal expectations about the delivery of timely information. || Read more